05 Apr, 2022
Your website is your first impression, your digital business card, and your brand on display to the world. Because of this, it is important to routinely assess and update your website, and the new year is the perfect time to do so. In the traditional sense, updating your website might mean updating your imagery and graphics for a fresh, new look. Time should also be set aside to make sure your existing content is up-to-date and relevant. For example, you may decide that a new calendar year is the right time to sunset your oldest blog posts from years back as they may no longer be relevant. High-level planning time should also be set aside to create your marketing strategy for all-new content you will develop and post in the upcoming year. Taking the time to review the aesthetics and content of your website is a valuable initiative to do on an annual basis, but there are other areas for improvement beyond just design which will benefit from your attention. Below are four areas to consider which will improve the overall user experience and effectiveness of your website.