Case Study: MicroCare Corporation Web Design and SEO
MicroCare specializes in developing custom critical cleaning solutions for companies that demand perfectly clean products. With pioneering research and development, they provide clients with both off-the-shelf products and customized cleaning fluids tailored to their unique needs.
MicroCare has global reach, but their website did not effectively communicate this effort. The sophistication of products, their innovative approach, and highest quality solutions delivered internationally was not reflected on MicroCare’s website. In addition, their website was outdated, was not responsive and had a poor Search Engine Optimization (SEO) profile.
After gaining a keen understanding of what MicroCare hoped to achieve through a new website, The Walker Group built a responsive website that clarified MicroCare’s business portfolios and products, all while producing a more user friendly SEO profile.
Product Forward Design
We focused the site design on MicroCare’s wide range of cleaning products. In addition to highlighting great product details, the site intuitively shows product availability based on the customer’s country.
More and more web users will visit websites from mobile devices first, so we made sure MicroCare’s site looks great on a phone or tablet. The site adjusts its layout to look, fit, and perform on multiple platforms.
Search Engine Optimization
We built MicroCare’s website with organic SEO in mind and augmented that organic profile with an aggressive Search Engine Marketing (SEM) campaign. MicroCare has seen a 130% increase in traffic to their website in the year following the site launch.