Success Story: Managed Digital Presence MicroCare Corporation
For over half a century, MicroCare has specialized in developing custom, critical cleaning solutions for companies who demand perfectly clean products. With pioneering research and development, they provide clients with both off-the-shelf products and customized cleaning fluids tailored to their unique needs. MicroCare has global reach and needed a way to clearly communicate their great value and superior customer service to the WORLD.
Already an IT client with The Walker Group, MicroCare tapped into the full marketing services offered by Walker's Digital Marketing Team to drive engagement and reach the masses.
Walker's Managed Digital Presence solution was implemented in January 2017. We provided (and still do) ongoing collaborative meetings to iteratively improve functionality, create and distribute new content and continually improve the user experience. MicroCare does not sell products on their site; instead, our focus is building brand awareness, educating customers and promoting their global distribution channels. We continue to develop rich content that will inform users and maximize organic Search Engine Optimization (SEO) value.
To compliment the efforts above, we have implemented a full-scale social media campaign to distribute content via Twitter, LinkedIn and Facebook. All of these initiatives have driven engagement to record highs and significantly maximized their ROI.
More and more web users will visit websites from mobile devices first. We made sure MicroCare’s site looks great on a phone or tablet. The site adjusts its layout to look, fit, and perform on multiple platforms.
Search Engine Optimization
We built MicroCare’s website with organic SEO in mind and augmented that organic profile with an aggressive Search Engine Marketing (SEM) campaign. MicroCare has seen a 130% increase in traffic to their website in the year following the site launch.
Clearly-communicated global distribution channels through a simplified "Where to Buy" page.
Simplified navigation to allow users access to all content with just 3 clicks.
Created a solution-focused product filter that allows users to find products based on cleaning applications.
Maximized organic SEO rankings by continually adding new content to an already robust resources section.
Page Views in 2017
Average Time Spent on Page