Case Study: MicroCare Corporation Web Design and SEO
MicroCare is a respected leader in precision cleaning, fiber optic cleaning and medical device cleaning of some of the world’s most delicate equipment including the NASA space shuttle.
The sophistication of products, their innovative technology and highest quality solutions delivered internationally was not reflected on MicroCare’s website. In addition, their website was outdated, was not responsive and had a poor Search Engine Optimization (SEO) profile.
After gaining a keen understanding of what MicroCare hoped to achieve through a new website, The Walker Group built a responsive website that clarified MicroCare’s business portfolios and products, all while producing a more user friendly SEO profile.
Product Forward Design
We focused the site design on MicroCare’s wide range of cleaning products. In addition to highlighting great product details, the site intuitively shows product availability based on the customer’s country.
More and more web users will visit websites from mobile devices first, so we made sure MicroCare’s site looks great on a phone or tablet. The site adjusts its layout to look, fit, and perform on multiple platforms.
Search Engine Optimization
We built MicroCare’s website with organic SEO in mind and augmented that organic profile with an aggressive Search Engine Marketing (SEM) campaign. MicroCare has seen a 130% increase in traffic to their website in the year following the site launch.