As a business owner, you’re constantly looking for new ways to improve customer interaction with your website, and your company in general. Before email and social media, market research required a lot of phone calls and legwork. Today, thanks to the rapid growth of technology, numerous applications and software feature real-time analytics that can help you gather instant feedback and statistics on your clientele.
Our Digital Marketing Solutions team (DMS) works with clients to help them get the most from their web presence. Google analytics and research are usually part of that solution. Here are three technologies that can make market research easier and help you realize results a bit quicker.
Mobile Apps are hot. According to the mobile app intelligence firm, App Annie, worldwide app downloads exceeded 90 billion in 2016. Whether you have your own development team, or you know of an agency that you can hire, a mobile app can increase your brand’s awareness and can offer you real-time analytics.
If you think that only big businesses like Amazon and Walmart need mobile apps, we can assure you that your competitors are hoping you’ll always feel this way. An effective mobile strategy requires more than just having a mobile-responsive site; you’ll need a mobile app that is user-friendly. Once your app is built and ready to launch, you’ll be able to track real-time metrics, such as the number of downloads, mobile sales, and other forms of conversions. You can also include surveys in your app to get even more feedback from customers.
With Google Analytics, you can sit back and let Google accumulate data on the number of visitors to your site, the amount of time they spend on it, and how quickly they leave. When we say real-time analytics, Google can actually show you the total number of users on your site at a given second. Thanks to Google Analytics’ data, you’ll be able to keep track of the most popular pages on your site and see which ones could use some improvement. You can also set up conversion goals for your site’s “thank you” pages to let you know how many users fill out the forms.
If you don’t have a Google Analytics account yet, go to google.com/analytics and sign up for a free account. Once you’ve added the tracking ID and code snippet to your site, you’re ready to roll. Be sure you have a plan in place to know who owns that process, how you’ll use the data, and what outcomes you need so you can take the right actions.
DMS uses sophisticated tools that do a deeper dive and help you really understand the user experience of people visiting your website, and how to enhance search engine optimization (SEO) so more people can find your company online. Knowing how to use that kind of data drives web engagement in the right direction, increasing visitors, increasing leads, and increasing revenue.
Customer Relationship Management (CRM) software can help you manage your company’s interaction with current and future clientele through the use of analytics. Think of a CRM as the ultimate rolodex; not only does the software keep a record of important contacts, but it can also analyze data and help you better understand your customers and their behavior. CRM software can collect leads, analyze the data it receives to understand customer or market requirements, send out marketing materials, and adjust your marketing campaigns as needed to increase your sales. Most of these tasks automatic, as automation is an attractive component of CRMs.
There are many CRMs, and they range in their appropriate fit for varied size businesses. Reading blogs and reviews from users can help you determine which one will best fit your needs.
Putting It All Together
Real-time customer analytics can lead to significant financial gains for your company. When marketing, sales, and customer service departments align to your growth goals, these tools can help you sprint ahead of your competition. If you don’t have the roadmap or the marketing department to pull this together, consider bringing in an experienced team to consult. Clients who need to get more from their web presence turn to the Digital Marketing Solutions team at The Walker Group for help to maximize the return on their website marketing investments.
To learn more about how you can harness the data of the internet, utilize analytics, and improve SEO and the experience of your website’s visitors, attend our free Website Crush information breakfast on June 14, 2017. Attendance is limited. Register today.