The High Cost of a Poor Website

Businesses should be very concerned with their web presence regardless of whether or not their sites are capable of providing measurable sales results. Many companies between Hartford, CT and Springfield, MA don’t consider themselves sales organizations. Among these companies are aerospace manufacturers that supply only a handful of clients and construction companies who receive their new business leads exclusively through referrals and RFPs.

It’s understandable that these businesses are less likely than companies who sell widgets or professional services to utilize their websites as selling tools. However, these business must consider that job candidates and prospective clients will visit their websites. Below are the two main reasons why everyone should have a great website.

Attracting Top Talent

Place yourself in the shoes of your top job candidate who has multiple companies courting them. Even if your business provides the best hands-on training, the best culture, industry-leading technology and great advancement opportunities, how can your 20 or 30-something-year-old job candidate believe it when they see a dated website with grainy pictures and a news feed that was last updated in 2005?

No one signs a contract before visiting your website

Before anyone does business with your organization, they will visit your website regardless of whether or not they first found your company online. If your website doesn’t accurately display your brand and the client experience you’ve discussed with your prospect, this will be a red flag. This can be a big missed opportunity, especially if your firm only brings on a new client every couple of years.

Here’s the good news -- you don’t need to break the bank on a new website. A basic website redesign can cost $5,000-$10,000. The cost of losing top talent or a large sale will be far greater.

Please feel free to Contact Us to learn more about The Walker Group’s website redesign services.

written by:

Jeff Williams

Jeffery Williams is a passionate, creative executive with expertise in maturing ideas from concept to production through print and interactive. He has been involved in multiple engagements with a wide range of clients from personal business ventures to supporting global marketing programs for Fortune 500 corporations such as United Technologies, Office Depot, LEGO and CBSSports.com.

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