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The High Cost of a Poor Website
Businesses should be very concerned with their web presence regardless of whether or not their sites are capable of providing measurable sales results. Many companies between Hartford, CT and Springfield, MA don’t consider themselves sales organizations. Among these companies are aerospace manufacturers that supply only a handful of clients and construction companies who receive their new business leads exclusively through referrals and RFPs.
It’s understandable that these businesses are less likely than companies who sell widgets or professional services to utilize their websites as selling tools. However, these business must consider that job candidates and prospective clients will visit their websites. Below are the two main reasons why everyone should have a great website.
Attracting Top Talent
Place yourself in the shoes of your top job candidate who has multiple companies courting them. Even if your business provides the best hands-on training, the best culture, industry-leading technology and great advancement opportunities, how can your 20 or 30-something-year-old job candidate believe it when they see a dated website with grainy pictures and a news feed that was last updated in 2005?
No one signs a contract before visiting your website
Before anyone does business with your organization, they will visit your website regardless of whether or not they first found your company online. If your website doesn’t accurately display your brand and the client experience you’ve discussed with your prospect, this will be a red flag. This can be a big missed opportunity, especially if your firm only brings on a new client every couple of years.
Here’s the good news -- you don’t need to break the bank on a new website. A basic website redesign can cost $5,000-$10,000. The cost of losing top talent or a large sale will be far greater.
Please feel free to Contact Us
to learn more about The Walker Group’s website redesign services.
written by:
Jeff Williams
Jeffery Williams is a passionate, creative executive with expertise in maturing ideas from concept to production through print and interactive. He has been involved in multiple engagements with a wide range of clients from personal business ventures to supporting global marketing programs for Fortune 500 corporations such as United Technologies, Office Depot, LEGO and CBSSports.com.
More Recent News
In 2023, The Walker Group made history as the first business in Connecticut to transition to a Perpetual Purpose Trust (PPT)-ownership model. This innovative structure ensures that the company's values, mission and culture are preserved as it transitions beyond its founders, safeguarding them for future generations. In this insightful webinar presentation, we explore key topics such as: ~ What it means to be a Perpetual Purpose Trust (PPT)-owned company ~ Why The Walker Group chose this unique model ~ The legal and financial considerations of adopting a PPT ~ The impact of a PPT on employees and the community This session features The Walker Group's co-CEOs, Jessica Rich and Todd Bailey, along with founder Kate Emery, and expert insights from Jenny Kassan, President of The Kassan Group. Watch the webinar recording to learn more about this progressive, new approach to business succession!
The Walker Group is proud to announce becoming Connecticut’s first Perpetual Purpose Trust (PPT)-owned company. This innovative ownership model allows us to prioritize a social mission that benefits our employees, clients, and community. co-CEO Jessica Rich discusses this transformation and its positive impact on Friends with Employee Benefits: A OneDigital Podcast. Tune in to learn more about how our purpose-driven approach is shaping a brighter future!
The Walker Group featured in Nick Romeo’s book, “The Alternative”
