The High Cost of a Poor Website
Businesses should be very concerned with their web presence regardless of whether or not their sites are capable of providing measurable sales results. Many companies between Hartford, CT and Springfield, MA don’t consider themselves sales organizations. Among these companies are aerospace manufacturers that supply only a handful of clients and construction companies who receive their new business leads exclusively through referrals and RFPs.
It’s understandable that these businesses are less likely than companies who sell widgets or professional services to utilize their websites as selling tools. However, these business must consider that job candidates and prospective clients will visit their websites. Below are the two main reasons why everyone should have a great website.
Attracting Top Talent
Place yourself in the shoes of your top job candidate who has multiple companies courting them. Even if your business provides the best hands-on training, the best culture, industry-leading technology and great advancement opportunities, how can your 20 or 30-something-year-old job candidate believe it when they see a dated website with grainy pictures and a news feed that was last updated in 2005?
No one signs a contract before visiting your website
Before anyone does business with your organization, they will visit your website regardless of whether or not they first found your company online. If your website doesn’t accurately display your brand and the client experience you’ve discussed with your prospect, this will be a red flag. This can be a big missed opportunity, especially if your firm only brings on a new client every couple of years.
Here’s the good news -- you don’t need to break the bank on a new website. A basic website redesign can cost $5,000-$10,000. The cost of losing top talent or a large sale will be far greater.
Please feel free to Contact Us
to learn more about The Walker Group’s website redesign services.
written by:
Jeff Williams
Jeffery Williams is a passionate, creative executive with expertise in maturing ideas from concept to production through print and interactive. He has been involved in multiple engagements with a wide range of clients from personal business ventures to supporting global marketing programs for Fortune 500 corporations such as United Technologies, Office Depot, LEGO and CBSSports.com.
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FOR IMMEDIATE RELEASE: The Walker Group & Green Monster Recycling Announce 5th Annual e-Waste Recycling Event Farmington, CT – August 1, 2025 – The Walker Group, in collaboration with Green Monster Recycling, is proud to host its 5th Annual e-Waste Recycling Collection on Wednesday, October 15, 2025, from 11:00 AM to 4:00 PM at 20 Waterside Drive, Farmington, CT. This free community event invites residents, businesses, and anyone with outdated electronics to join a joint mission for sustainability, clean energy, and environmental awareness. “Technology moves fast, and so does the waste it leaves behind,” said Diana Sutcliffe, Business Operations and Marketing Director at The Walker Group. “We’re proud to provide a safe, simple way for our clients and the community to dispose of their electronics responsibly—while also building awareness and community spirit.” What’s on deck for the event: Responsible drop-off of electronics including computers, monitors, TVs, cell phones, tablets, and other devices. Assistance from The Walker Group volunteers to help unload your vehicle for a seamless experience. Raffle prizes, kid-friendly games, and refreshments to make the day enjoyable for all ages. RSVP options available for large or bulky items to ensure we’re prepared for your needs. Why it’s important: Electronics contain materials like lead, mercury, and arsenic which can be harmful if improperly discarded. Recycling ensures that these components are handled safely, rare metals are recovered, and waste is diverted from landfills. This event aligns with The Walker Group’s ongoing commitment to environmental stewardship and community engagement. Who should attend: Everyone from individual households with a single device to businesses with large volumes—if you’ve got electronics to recycle, we welcome you! How to participate: RSVP on our website , especially if you plan to bring bulky or heavy items. Collect your unwanted electronics. Drive to 20 Waterside Drive, Farmington, CT on October 15 between 11 AM and 4 PM. Drop off, enjoy the activities, maybe win a raffle prize, meet The Walker Group team and support a greener future. For more information visit: https://www.thewalkergroup.com/e-waste-recycling-event-2025 or send email inquiries to Recycling@thewalkergroup.com
