What is UX/UI Design & Why It Matters
Have you ever wondered who creates websites and beautiful mobile apps that are supremely easy to navigate? Have you ever wondered how brands are so consistent with their messaging and their branding? This is all user experience and user interface design. Let’s go into a deeper dive…
What is UX Design?
UX stands for user experience. UX is how a user, just like you, navigates through a mobile application or a website. The moment you open up LinkedIn or Target’s site/ app, that is a deep evolution of strategic user experience work. UX involves navigation, structuring, design, user research, usability and accessibility of a site/app.
What does a User Experience Designer Do?
The goal of a UX Designer is to make your experience with a digital site or app accessible and efficient. If you are struggling to find what you are looking for on a site/app then that is bad user experience design. A user experience designer will come in and try to solve your problems. User experience designers will create sitemaps (the website’s architecture), personas ( a deep observation of your target audience), competitive analysis, user flows (how a user will navigate on your site/app in order to get what they are looking for), and wireframes (multiple artboards created in photoshop, adobe xd, or sketch that map out your whole website/app. The user experience designer serves the target audience and helps them find what they are looking for with the least amount of clicks.
What is UI Design?
UI design is user interface design. It includes all of the visual elements such as color pallets, typography, imagery, button styles, and any other graphical elements. It is everything that the user sees, feels, hears and touches. UI Design creates the beauty of a product.
What does a User Interface Designer Do?
The user interface designer works closely with the user experience designer. The UI designer will take the wireframes from the UX designer and refine those artboards to make them aesthetically pleasing. User interface designers have to focus on the visual hierarchy of sites/apps. They take all the research of the user experience designer and confirm the aesthetic to the target audience.
How does UX/UI design help your business?
The purpose of good UX/UI design is to make your users love your products/service that they will not go searching for a competitor. The UX/UI designers understand your business’ problem and goals which they will communicate your business’ message to your target market through a deep evolution of strategic design. It will create emotional connections and will keep your users at the heart of the process.
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Meet Christian, one of our OnCall Specialists. He's been a part of the Walker Group family for 2 years. We sat down with Christian to learn more about what he likes to do outside of work, how he spends his time, and his favorite parts of working in the IT field.
FOR IMMEDIATE RELEASE: The Walker Group & Green Monster Recycling Announce 5th Annual e-Waste Recycling Event Farmington, CT – August 1, 2025 – The Walker Group, in collaboration with Green Monster Recycling, is proud to host its 5th Annual e-Waste Recycling Collection on Wednesday, October 15, 2025, from 11:00 AM to 4:00 PM at 20 Waterside Drive, Farmington, CT. This free community event invites residents, businesses, and anyone with outdated electronics to join a joint mission for sustainability, clean energy, and environmental awareness. “Technology moves fast, and so does the waste it leaves behind,” said Diana Sutcliffe, Business Operations and Marketing Director at The Walker Group. “We’re proud to provide a safe, simple way for our clients and the community to dispose of their electronics responsibly—while also building awareness and community spirit.” What’s on deck for the event: Responsible drop-off of electronics including computers, monitors, TVs, cell phones, tablets, and other devices. Assistance from The Walker Group volunteers to help unload your vehicle for a seamless experience. Raffle prizes, kid-friendly games, and refreshments to make the day enjoyable for all ages. RSVP options available for large or bulky items to ensure we’re prepared for your needs. Why it’s important: Electronics contain materials like lead, mercury, and arsenic which can be harmful if improperly discarded. Recycling ensures that these components are handled safely, rare metals are recovered, and waste is diverted from landfills. This event aligns with The Walker Group’s ongoing commitment to environmental stewardship and community engagement. Who should attend: Everyone from individual households with a single device to businesses with large volumes—if you’ve got electronics to recycle, we welcome you! How to participate: RSVP on our website , especially if you plan to bring bulky or heavy items. Collect your unwanted electronics. Drive to 20 Waterside Drive, Farmington, CT on October 15 between 11 AM and 4 PM. Drop off, enjoy the activities, maybe win a raffle prize, meet The Walker Group team and support a greener future. For more information visit: https://www.thewalkergroup.com/e-waste-recycling-event-2025 or send email inquiries to Recycling@thewalkergroup.com
