The Impact of Virtual Reality on Business
Virtual Reality (VR) is helping businesses increase revenue, contain costs and improve efficiency. Organizations are beginning to evaluate how VR technology, which was originally commercialized for entertainment purposes, can impact their P&L. Since the emergence of VR over 40 years ago, the technology has expanded to include Augmented Reality (AR) and Mixed Reality (MR). VR, AR and MR provide businesses with different options for interacting with the virtual world and ultimately with improving the bottom line.
Virtual Reality
VR enables a user to assume a virtual persona within a virtual world.
Example Business Case: An automobile manufacturer is launching its new SUV next year. At a popular tradeshow, they want car enthusiasts and journalists to be able to experience the driver perspective of off-roading with the new SUV. Tradeshow attendees that visit the booth are given headsets that place them in the driver’s perspective as he navigates through a rugged terrain with ease.
Augmented Reality
AR enables a user to view virtual objects within their physical world.
Example Business Case: An interior designer is working with a prospective client on redesigning their workspace. To help the client visualize what the new environment will look like, the client opens an app on their phone that films their physical workspace and displays virtual furniture that’s built to scale as if it physically existed in the room.
Mixed Reality
MR enables a user to interact with virtual objects within their physical world.
Example Business Case: An aerospace manufacturer wins a new contract and hires several new employees to help fulfill the orders. The company is tasked with training the new hires so they can join the production team. The new hires are given headsets that place virtual 3-D parts within their physical workspace. The new hires can view the inner-workings of the parts, learn about the different elements and make alterations. MR technology can enable manufacturers to commit fewer people resources towards educating its new hires and provides the new hires with a virtual, hands-on training experience helping them learn faster.
written by:
Brendan Kelly
Brendan Kelly is a Business Alliance Manager focused on building partnerships with technology companies that can help The Walker Group’s clients increase efficiencies, reduce operating expenses and mitigate IT security risks. Prior to assuming the Business Alliance Manager role at Walker, Brendan spent 10+ years in new business sales and account management roles while working for both software and service providers.
WE ARE PROUD TO BE
More Recent News
The Walker Group can help you reduce risk, extend protection, and upgrade with confidence.
Meet Christian, one of our OnCall Specialists. He's been a part of the Walker Group family for 2 years. We sat down with Christian to learn more about what he likes to do outside of work, how he spends his time, and his favorite parts of working in the IT field.
FOR IMMEDIATE RELEASE: The Walker Group & Green Monster Recycling Announce 5th Annual e-Waste Recycling Event Farmington, CT – August 1, 2025 – The Walker Group, in collaboration with Green Monster Recycling, is proud to host its 5th Annual e-Waste Recycling Collection on Wednesday, October 15, 2025, from 11:00 AM to 4:00 PM at 20 Waterside Drive, Farmington, CT. This free community event invites residents, businesses, and anyone with outdated electronics to join a joint mission for sustainability, clean energy, and environmental awareness. “Technology moves fast, and so does the waste it leaves behind,” said Diana Sutcliffe, Business Operations and Marketing Director at The Walker Group. “We’re proud to provide a safe, simple way for our clients and the community to dispose of their electronics responsibly—while also building awareness and community spirit.” What’s on deck for the event: Responsible drop-off of electronics including computers, monitors, TVs, cell phones, tablets, and other devices. Assistance from The Walker Group volunteers to help unload your vehicle for a seamless experience. Raffle prizes, kid-friendly games, and refreshments to make the day enjoyable for all ages. RSVP options available for large or bulky items to ensure we’re prepared for your needs. Why it’s important: Electronics contain materials like lead, mercury, and arsenic which can be harmful if improperly discarded. Recycling ensures that these components are handled safely, rare metals are recovered, and waste is diverted from landfills. This event aligns with The Walker Group’s ongoing commitment to environmental stewardship and community engagement. Who should attend: Everyone from individual households with a single device to businesses with large volumes—if you’ve got electronics to recycle, we welcome you! How to participate: RSVP on our website , especially if you plan to bring bulky or heavy items. Collect your unwanted electronics. Drive to 20 Waterside Drive, Farmington, CT on October 15 between 11 AM and 4 PM. Drop off, enjoy the activities, maybe win a raffle prize, meet The Walker Group team and support a greener future. For more information visit: https://www.thewalkergroup.com/e-waste-recycling-event-2025 or send email inquiries to Recycling@thewalkergroup.com
