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The Walker Group featured in Nick Romeo’s book, “The Alternative”

Pioneering Sustainable Business Models

In the thought-provoking book “The Alternative: How to Build a Just Economy,” author Nick Romeo presents a compelling case for a more ethical and sustainable economic system by elevating the role that community, purpose, and the environment play in making economic decisions. Among the various examples of innovative economic models, The Walker Group shows how this can work in business.


The Walker Group’s founder, Kate Emery, rather than selling to the highest bidder in the typical mergers and acquisitions transaction, instead transferred ownership of the company to a Perpetual Purpose Trust. This model, which gained prominence with companies like Patagonia, is designed to fulfill a higher mission beyond mere profit-making. By sharing profits with workers and community nonprofits, The Walker Group exemplifies the potential for businesses to contribute positively to society and the planet.


Romeo’s book is not just a critique of the current economic system; it’s a showcase of the many alternatives that are not only possible but already in action. The Walker Group’s approach to business is a testament to the fact that economic growth and social responsibility can go hand in hand. Their success challenges the widely accepted notion that profits should or must come before all other considerations.


“The Alternative” takes readers on an enlightening journey through the stories of people and organizations like The Walker Group, who are working to build economies that are equal, just, and livable. It’s a narrative that inspires and empowers, urging us to consider how our economic decisions can shape a better future for all.

As we navigate the complexities of the twenty-first century, The Walker Group’s story serves as a reminder that there are indeed alternatives to the status quo. With each purpose-driven company that emerges, the vision of a just economy becomes increasingly tangible.


Nick Romeo’s “The Alternative” is a crucial read for anyone interested in the intersection of economics, ethics, and social change. It’s a book that liberates our economic imagination and challenges us to think differently about the role of business in society. For those looking to explore this further, “The Alternative” is available for purchase and offers a deep dive into the transformative ideas reshaping our world.


Discover more about our journey to becoming Connecticut's first Perpetual Purpose Trust-Owned company. Join us on this exciting path and see how we're making a difference!


More Recent News

Perpetual Purpose Trust-Ownership Webinar, The Walker Group, Todd Bailey, Jessica Rich, Kate Emery
September 28, 2024
In 2023, The Walker Group made history as the first business in Connecticut to transition to a Perpetual Purpose Trust (PPT)-ownership model. This innovative structure ensures that the company's values, mission and culture are preserved as it transitions beyond its founders, safeguarding them for future generations. In this insightful webinar presentation, we explore key topics such as: ~ What it means to be a Perpetual Purpose Trust (PPT)-owned company ~ Why The Walker Group chose this unique model ~ The legal and financial considerations of adopting a PPT ~ The impact of a PPT on employees and the community This session features The Walker Group's co-CEOs, Jessica Rich and Todd Bailey, along with founder Kate Emery, and expert insights from Jenny Kassan, President of The Kassan Group. Watch the webinar recording to learn more about this progressive, new approach to business succession!
Jessica Rich, co-CEO of The Walker Group
September 24, 2024
The Walker Group is proud to announce becoming Connecticut’s first Perpetual Purpose Trust (PPT)-owned company. This innovative ownership model allows us to prioritize a social mission that benefits our employees, clients, and community. co-CEO Jessica Rich discusses this transformation and its positive impact on Friends with Employee Benefits: A OneDigital Podcast. Tune in to learn more about how our purpose-driven approach is shaping a brighter future!
November 15, 2023
The Walker Group proudly earns a place in the prestigious 2023 Marcum Tech Top 40 list. Discover their innovative technology solutions and expertise today.
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